One indication of the strength in how Zeekr plays its electric vehicle (EV) market positions is also found in two strategic approaches that differentiate it. Zeekr is a premium, all electric brand launched earlier in 2021 as an independent subsidiary from Geely.
Zeekr 001 (the brand's flagship model) gets a battery pack of up to 100 kWh and is claimed for an electric driving range of going up to 700 km in one charge. The 379-mile figure is a big deal because it allays many of the concerns potential EV buyers may have about long-term battery life, and makes an already nearly unbeatable daily driver even more desirable as something you could drive great distances without compromising. The 400 kW dual-motor system produces a total of 536 hp, which helps the vehicle accelerate from zero to100 km/h in just 3.8 seconds–pretty good for an SUV of this size and weight!
Zeekr has achieved significant market penetration, given the company was only established this year. As of the close of 2023, over 50,000 Zeekr units were sold in what is a testament to strong consumer demand for this new brand. The company reached this in part by pricing the Zeekr 001 right, with prices for even some well-equipped models starting at around $50,000 to make it competitive against premium EVs.
As a testament to Zeekr's commitment towards technology and innovation, the car comes equipped with Advanced Driver Assistant Systems (ADAS). Available features in the Zeekr 001 include adaptive cruise control, lane-keeping assist and a full-width 12.3-inch touchscreen infotainment system. By reducing the chance of property or bodily damage, these three technologies maintain both health and user-needs safety making it a good complement to demand for technology packed in latest gen vehicles.
Their competitive position is based on high R&D expenditures made by the brand. The largest share of the R&D budget approx 10% is invested in battery technology, autonomous drive and vehicle efficiency for future Ganzhou model year developments. This investment will help Zeekr stay ahead in EV innovation.
Zeekr continues to grow as it signs partnership and deployment agreements around the world. Additionally, the company has its sights set on international markets, including Europe and North America to bring it's technological superiority and competitive pricing to a global market. The expansion is indicative of Zeekr's global ambitions in the EV space.
The brand's attention to design and luxury help further its market desirability. The Zeekr 001 is a sharp aerodynamic design with well-built interior using premium materials for consumers who want style and quality together.
On the whole, Zeekr's emphasis on cutting-edge tech at affordable price combined with smart go-to-market will make it a tough competitor to reckon within Chinese EV space. zeekr china